http://www.celebrationbridalshows.com/blue-ocean/
Blue Ocean Strategy allows innovative startups to identify uncontested market spaces and render their competition irrelevant.
The principle behind Blue Ocean Strategy is that all markets can be divided into red oceans and blue oceans.
Red oceans are characterized by consensus - a consensus as to who the customer is, who the vendors are, and what the product being sold is.
Consequently, in such a market, selling to the same customers, buying from the same suppliers, making the same thing, there is intense competition and thinner and thinner profit margins.
Seek Uncontested Market Space
Blue Ocean Strategy seeks to escape that. Blue Ocean Strategy seeks to direct ventures towards uncontested market space. Market niches where ventures are positioned so uniquely that competition is rendered irrelevant.
But how? How are these market niches to be recognized?
Value Innovation
To do that requires "Value Innovation." Value innovation is recognizing the values and desires behind the spending choices people make, and then restructuring enterprise resources to provide a superior alternative that is still consistent with those values.
For example, when the theatrical circus, Cirque Du Soleil, began the circus industry was moribund. Rather than just putting together another circus, the founders of Cirque Du Soleil tried to understand the overall value system of people who go out for the evening.
Why do they choose the theater or the movies, as opposed to the circus?
The founders of Cirque Du Soleil found that people viewed the circus as low-brow, juvenile, even crude. The traditional three rings of the circus were a distraction, even annoying.
Also, they were increasingly uncomfortable with the use of animals - more sensitive to the possible abuse behind the entertainment.
Eliminate Elements Which People Do Not Value
So in putting together Cirque Du Soleil, the founders eliminated the three rings, presented the entertainment within a more sophisticated theatrical narrative, and got rid of the animals.
By combining the most valued elements of the theater and the circus, and eliminating the negatives of both, the founders of Cirque Du Soleil were able to create a superior alternative. An alternative which neither circus nor theater can directly contend with.
Identify Untapped Demand
Understanding noncustomers and underutilized customers often releases untapped demand. Often, obstacles to purchase can be easily removed.
In Asia, shopping malls and large department stores have recognized that although woman constitute an enormous revenue source, there is still enormous unused demand.
Women spend a certain portion of their time with men. And men hate to shop.
To address this, many establishments have built “husband rooms” – rooms with video games, TV, and alcohol, where women can drop off their husbands and boyfriends while they shop.
Given the necessity of identifying uncontested market spaces - where competitors are rendered irrelevant - we see that in order to do this, we must pursue value innovation - recognizing the value system behinds people's market choices structuring enterprise resources into a superior, innovative alternative.
But how? What metric do we use to build these superior, innovations?
Blue Ocean Strategy gives us this metric.
This metric lets us recognize how other enterprises are positioned, and to identify overlooked niches.
Position Yourself Along the Emotional-Commodity Axis
For example, products are generally seen as either having an emotional appeal or of being merely commodities. By shifting a product's position along this emotional-commodity metric, we often find the uncontested market space we're looking for.
As an example, investment advise has traditionally had a heavy emotional element, heavily based on a personal relationship and trust between the client and the broker. However, enterprises like Charles Schwab and Vanguard Mutual funds, by shifting their offerings more towards the commodity end - offering low-cost, no-frills service - have acquired a huge customer base, people uninterested in the traditional niceties of investment management companies.
Focus on Buyers, Users, or Influencers
Another metric is customer type. Customers can be divided into buyers, users, and influencers. By switching focus from one customer type to another, competitors can often be completely outflanked.
When the financial information vendor, Bloomberg, started, most financial information systems providers focused on buyers. These buyers - purchasing agents in IT departments - tended to value low price and standardized easily maintained machines.
Bloomberg, however, recognized that the users - the traders - were people with high disposable income but little time.
He added features to allow them to do online shopping during downtime on the trading floor. He also added features for easy financial calculations - features most IT purchasing agents were oblivious to.
Think in Terms of Product Line Rather Than Product
A corollary of Blue Ocean Strategy is to improve marketing efficiency and drastically reduce cost structure by thinking in terms of product line rather than product.
Doing so, marketing efforts are not wasted because of the failure of a particular offering.
For example, when Fred Weiss started his web site AllMath.com, a site devoted to math puzzles and exorcises, he met with limited success. He went on to start AllWords.com, which also had limited success. However, he struck it big when he started AllLottery.com, a provider of nationwide lottery data, partially due to the branding of the word "All."
Another example is Black and Decker, the power tool company. Faced with increasing competition and unable to anticipate whether the market would demand electric drills or electric hammers etc. from year to year, they instead built a "meta" tool. A power tool platform which could easily be extended as an electric hammer or electric drill or any one of their tool line.
This meta-product approach, with its standardized parts and flexibility, gave Black and Decker a cost structure far superior to their competitors.
The Blue Ocean by Eduardo Mourato
 |
8803B 20MM GENUINE COW LEATHER WATCH BAND Ocean blue |  |
 |
US $2.99 | 23m |
 |
8803B 22MM GENUINE COW LEATHER WATCH BAND Ocean blue | |
|
US $2.99 | 23m |
 |
j9022 Ocean blue twist Murano Lampwork Glass pendant | |
1 Bid | US $.99 | 39m |
 |
Ocean Blue Chi Quantum Science Scalar Energy Pendant | |
|
US $36.90 | 2h 21m |
 |
Whirlpool Duet Ocean Sapphire Blue Work Surface New | |
0 Bid | US $135.00 | 2h 25m |
 |
Blue HEART of ocean titanic CZ crystal Pendant Necklace | |
1 Bid | US $.99 | 2h 54m |
 |
OCEAN BLUE TURKS HEAD KNOT SAILORS BRACELET MEDIUM NEW | |
0 Bid | US $2.95 | 4h 55m |
 |
c53 FACETED BLUE OCEAN QUARTZ 925 SILVER RING Sz 7 | |
0 Bid | US $9.99 | 5h 14m |
 |
dress ocean blue color width 34 lenght 36 NEW | |
0 Bid | US $.99 | 5h 28m |
 |
Blue Ocean Seashell Lampwork Pendant Sterling Necklace | |
US $77.00 | 7h 16m |
 |
CASIO OCEAN BLUE EDIFICE ALARM CHRONO DUAL TIME WATCH | |
5 Bids | US $16.00 | 7h 28m |
 |
ASTONISHING OCEAN BLUE CHALCEDONY SILVER RING SIZE 975 | |
0 Bid | US $.99 | 7h 31m |
 |
Gilbert Sea Ocean Life Fish Lithograph Framed Blue | |
0 Bid | US $99.99 | 7h 44m |
 |
925 Silver 8 Ocean Blue Beads Fits Pandora Bracelet | |
0 Bid | US $.20 | 8h |
 |
PARKER SONNET OCEAN BLUE ST BALLPOINT PEN NEW IN BOX | |
5 Bids | US $11.32 | 8h 27m |
 |
Stunning Blue Ocean Wave Quartz Necklace Silver | |
0 Bid | US $19.95 | 9h 13m |
 |
BLUE OCEAN QUARTZ MARCASITE 925 SILVER EARRINGS | |
0 Bid | US $14.89 | 9h 19m |
 |
Size 9M NWT Blue Dress Matching Panties Ocean Motif | |
0 Bid | US $4.99 | 9h 19m |
 |
675ct NATURAL OCEAN BLUE SAPPHIRE ROUGH | |
0 Bid | US $.99 | 9h 28m |
 |
WOMENS SWIMSUIT PLUS SIZE 24 24W NEW DRESS OCEAN BLUES | |
1 Bid | US $39.99 | 9h 49m |
 |
Endless Ocean Blue World Wii 2010 | |
12 Bids | US $14.50 | 9h 53m |
 |
Rafaella Womens Ocean Blue Summer Blouse Sz 8 NWT $58 | |
0 Bid | US $7.99 | 9h 54m |
 |
18K Gold Swarovski Crysta Blue Ocean of Heart Set S002 | |
0 Bid | US $.01 | 10h 1m |
 |
12 OCEAN BLUE Sign Vinyl CRICUT Cutter PLOTTER GRAPHIC | |
|
US $7.99 | 10h 25m |
 |
COACH size medium ocean blue leather belt | |
0 Bid | US $15.00 | 11h 2m |
 |
5MM Topaz Ocean Blue CZ 925 Silver Stud Earrings | |
0 Bid | US $4.89 | 11h 4m |
 |
Ocean jasper egg green blue white 225x1 1 2 inch lik1 | |
|
US $10.00 | 11h 27m |
 |
NEW SEALED Endless Ocean Blue World Wii 2010 | |
2 Bids | US $24.99 | 11h 29m |
 |
FREE SHIPPING OCEAN BLUE GLASS SILVER EARRINGS 15 IN | |
2 Bids | US $2.00 | 11h 40m |
 |
15 38mm Stripe Ocean Blue Gift Satin Ribbon 3Yds | |
0 Bid | US $2.29 | 11h 41m |
 |
Ocean Blue Silky Satin Nylon Lycra Sissy Panties XL 8 | |
0 Bid | US $7.95 | 11h 43m |
 |
MENS BLUE OCEAN PACIFIC BOARD SWIM SURF SHORTS SMALL | |
0 Bid | US $22.99 | 11h 44m |
 |
BLAZING AAA OCEAN BLUE TOPAZ SAPPHIRE 925 SILVER RING | |
1 Bid | US $9.99 | 11h 45m |
 |
OCEAN BLUE DRUSY AGATE GEODE SILVER EARRINGS 175 IN | |
3 Bids | US $4.25 | 12h 1m |
 |
Boppy PILLOW SLIPCOVER Cover 2 looks Blue Ocean Fish | |
10 Bids | US $5.50 | 12h 6m |
 |
NEW OCEAN BLUE FASHION GLASS PEARL 8MM BEADS 30 STRAND | |
0 Bid | US $.99 | 12h 8m |
 |
ORANGE CALCITE OCEAN BLUE TOPAZ SILVER NECKLACE 18 IN | |
2 Bids | US $1.04 | 12h 16m |
 |
OCEAN BLUE LARIMAR CABOCHON 19x19mm | |
2 Bids | US $6.00 | 12h 22m |
 |
Blue Dolphins Swim 25 Wallies New Ocean SeaLife Murals | |
|
US $9.95 | 12h 41m |
 |
24 OCEAN Blue Dot BIKINI SWIMSUIT BOTTOM LARGE | |
0 Bid | US $9.99 | 12h 45m |
 |
Ocean Blue Silky Satin Nylon Lycra Sissy Panties M 6 | |
0 Bid | US $7.95 | 12h 55m |
 |
dark navy blue azure ocean sea green PLAID SHOULDER bag | |
0 Bid | US $7.99 | 13h 8m |
 |
RARE OCEAN BLUE QUARTZ 925 SILVER pendant 326 | |
2 Bids | US $5.24 | 13h 9m |
 |
NWT Affliction Legend ocean blue mens t shirt M | |
|
US $43.99 | 13h 9m |
 |
♥NWT BAY STUDIO big azure bright blue ocean sky sea bag | |
0 Bid | US $18.99 | 13h 10m |
 |
EUC J Crew Ocean Blue Cashmere Tie Shoulder Tank S M | |
0 Bid | US $24.99 | 13h 22m |
 |
NWT Lucky Brand Abbey Rd Crossbody Purse Ocean Blue | |
0 Bid | US $99.00 | 13h 27m |
 |
1930`s Early Plastic Ocean Liner Cruet set red blue | |
0 Bid | US $23.14 | 13h 51m |
 |
Northwood Glass Ocean Shell Opalescent Compote Blue | |
0 Bid | US $19.99 | 14h 7m |
 |
Round Ocean Blue CZ Sterling Silver Stud Earrings 1 4 | |
0 Bid | US $9.99 | 14h 21m |
 |
WOMENS SWIMSUIT PLUS SIZE 22 22W NEW DRESS OCEAN BLUES | |
|
US $55.00 | 14h 29m |
 |
NEW LADIES OCEAN BLUE LOW RISE BRIEF SIZE S M | |
0 Bid | US $.99 | 14h 33m |
 |
Soft Blue Ocean Leaping Dolphin Throw Fleece BLANKET | |
|
US $8.89 | 14h 36m |
 |
J9036 OCEAN BLUE Murano fused Glass lacy shell Pendant | |
0 Bid | US $.99 | 14h 48m |
 |
OCEAN BLUE QUARTZ STERLING SILVER earrings 8 | |
1 Bid | US $1.53 | 14h 52m |
 |
24mm OCEAN BLUE SWAROVSKI CRYSTAL PENDANT fits Pandora | |
0 Bid | US $26.23 | 14h 52m |
 |
Ocean Blue Underwire Top Bikini Set 129 | |
0 Bid | US $15.00 | 14h 59m |
![WOMENS MERRELL SHOES RELAY FLY OCEAN BLUE ] SZ 75](http://www.celebrationbridalshows.com/images/e/170534729736_0.jpg) |
WOMENS MERRELL SHOES RELAY FLY OCEAN BLUE ] SZ 75 | |
0 Bid | US $9.99 | 15h |
 |
Tomy Hidamari no Tami Sunshine Buddies Eco Ocean Blue | |
0 Bid | US $24.99 | 15h 4m |
 |
CYNTHIA ROWLEY OCEAN BLUE LEATHER TOTE HANDBAG | |
0 Bid | US $149.99 | 15h 8m |
 |
OCEAN CURRENT Blue Ocean Hawaiian Shirt L | |
0 Bid | US $4.99 | 15h 18m |
 |
OCEAN BLUE QUARTZ SILVER pendant JEWELLERY 19 | |
0 Bid | US $1.53 | 15h 30m |
 |
Ocean Blue Quartz 925 Sterling Silver Ring Sz 745 | |
1 Bid | US $.99 | 15h 35m |
 |
Deep Ocean Gray Blue 3 x 6 Glass Subway Thick | |
|
US $4.99 | 15h 44m |
 |
OCEAN BLUE QUARTZ SILVER pendant JEWELLERY 37 | |
3 Bids | US $10.04 | 15h 48m |
 |
Ocean Blue Larimar Small Cabochon Zaharagems LAR56 | |
0 Bid | US $.97 | 15h 49m |
 |
Deep Ocean Gray Blue Frosted 3 x 6 Glass Subway Thick | |
|
US $4.99 | 16h 14m |
 |
Ocean Blue Green Glass Mosaic Tile for Bathroom Walls | |
|
US $4.78 | 16h 47m |
 |
8pcs 20 Wig Clip in Hair Extensions Ocean Blue 8PBlue | |
0 Bid | US $18.28 | 2h 8m |
 |
Blue Starfish Ocean Sea Stars Brooch Swairoski Crystal | |
0 Bid | US $6.99 | 17h 11m |
 |
NATURAL REAL OCEAN BLUE TOPAZ SAPPHIRE 925 SILVER RING | |
4 Bids | US $20.50 | 17h 19m |
 |
Ocean Blue Wing logo Motorcycle FairingSticker Honda | |
0 Bid | US $1.99 | 17h 40m |
 |
ROCKPORT Ocean Grove 2 Blue Loafers Shoes Mens 115 | |
|
US $54.99 | 17h 45m |
 |
ROCKPORT Ocean Grove 2 Blue Boat Shoes Mens 12 | |
|
US $54.99 | 17h 45m |
 |
FANTASTIC BLUE OCEAN QUARTZ 925 SILVER RING size 9 | |
0 Bid | US $29.89 | 17h 49m |
 |
Blue Ocean Womens Hawaiian Shirt Liz Claiborne Large L | |
1 Bid | US $.99 | 18h 9m |
 |
ROCKPORT Ocean Grove 2 Blue Boat Shoes Mens 105 | |
|
US $54.99 | 18h 14m |
 |
BLUE SAFE OCEAN by Dorall EDTSPRAY34oz MENS | |
|
US $7.95 | 18h 21m |
 |
Porsche Boxster Boxster 1999 Porsche BoxsterOcean Blue Metalliclow Mileage | |
US $14,775.00 | 18h 26m |
 |
New Mens Hawaiian Shirt Size 4XL Beach Blue Ocean Waves | |
0 Bid | US $24.99 | 18h 35m |
 |
10MM DARK OCEAN BLUE JADE BRACELET STRETCH | |
0 Bid | US $.99 | 18h 35m |
 |
Tabletops Unlimited Cambrio Ocean Blue Salad Plate | |
0 Bid | US $5.00 | 18h 48m |
 |
FANTASTIC BLUE OCEAN QUARTZ 925 SILVER RING size 75 | |
0 Bid | US $19.89 | 18h 57m |
 |
Ocean Pacific Blue Floral Bikini Top Sz Xsmall Nwot | |
0 Bid | US $2.99 | 19h 1m |
 |
Endless Ocean Blue World WII SPEAK Bundle BRAND NEW | |
0 Bid | US $34.99 | 19h 3m |
 |
BLUE OCEAN ISLE MURANO GLASS EUROPEAN CHARM BEAD 199 | |
1 Bid | US $.99 | 19h 8m |
 |
{ 12mm Ocean Blue Sapphire Marquise Cut 18KGP Ring | |
0 Bid | US $.99 | 4h 26m |
 |
18K Gold Swarovski Crysta Blue Ocean of Heart Set S07 | |
0 Bid | US $.99 | 4h 28m |
 |
PETER KEIL YACHTS ON BLUE OCEAN ORGINAL OIL SIGND | |
1 Bid | US $75.00 | 19h 14m |
 |
White Decorative Ball With Blue Ocean and Fish | |
0 Bid | US $3.99 | 19h 29m |
 |
ROCKPORT Ocean Grove 2 Blue Boat Shoes Mens 11 | |
|
US $54.99 | 19h 32m |
 |
F21 Ocean Drive Pink Blue Stripe Dress Sz Small | |
0 Bid | US $.99 | 19h 38m |
 |
Ocean Blue Silk Feel Satin String Sissy Panties L 7 | |
0 Bid | US $5.95 | 19h 45m |
 |
DEEP BLUE OCEAN ABYSS MURANO GLASS EUROPEAN BEAD 179 | |
0 Bid | US $.99 | 19h 46m |
 |
NEW OCEAN BLUE TURQUOISE 14K WHITE GOLD GE BRACELET | |
0 Bid | US $27.99 | 19h 50m |
 |
OCEAN BLUE LIQUID SATIN vtg BLOUSE shirt top 18 20 2X | |
1 Bid | US $12.77 | 19h 52m |
 |
OP Ocean Pacifc Swimwear 2 pc Blue Red Bikini NWT | |
0 Bid | US $9.99 | 20h 6m |
